[转贴]美人当垆_古代的美女广告
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 22pt; COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">美人当垆</SPAN><SPAN lang=EN-US style="FONT-SIZE: 22pt; COLOR: red">----</SPAN><SPAN style="FONT-SIZE: 22pt; COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">古代的美女广告</SPAN><SPAN lang=EN-US style="FONT-SIZE: 22pt; COLOR: red"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">虽说“乱花渐入迷人眼”的时下可谓美女当道</SPAN><SPAN lang=EN-US style="COLOR: blue">,</SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">但最早的美女效应广告却在千年前就出现了。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="COLOR: blue"><o:p><FONT size=3> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="COLOR: blue"><FONT size=3><SPAN style="mso-spacerun: yes"> <BR><IMG src="/attachments/Upfiles/2007823154821675.gif"><BR><BR></SPAN><o:p></o:p></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="COLOR: blue"><o:p><FONT size=3> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">《史记·司马相如列传》上讲：当时富翁卓王孙的女儿卓文君新寡，但是很有才华，并且好音律，于是司马相如就大张旗鼓的到了卓文君的家临邛，吃饭期间，就抚琴一曲挑逗文君。卓文君偷偷的从窗户里看了看，觉得不错：人长得好，好风流潇洒，“心悦而好之”！也就是心许了。司马相如又买通她身边的丫鬟，于是两人私奔，跑到成都。结果卓王孙听说司马相如家徒四壁，大怒，不给他们一分钱，别人劝也不听。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">没办法，他俩只有返回临邛，东拼西凑弄了点钱，卖酒！由于卓文君长得很好看，司马相如便让她“当垆卖酒”（如此看来司马相如也是太大男子主义，并且有点无耻），以吸引顾客，而自己则穿上“犊鼻裈”（如今之围裙。一说如今之短裤头。当时皆贱者所服）。难怪卓文君的父亲卓王孙深以为耻，堂堂大家闺秀却靠色诱来换酒钱！</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">卓文君长得如何呢？“……文君姣好，眉色如望远山，脸际常若芙蓉，肌肤柔滑如脂。十七而寡，为人放诞风流，故悦长卿之才而越礼焉”。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">真是一个勇敢的女子！今时今日也不见得有多少女子会为了追求自己的幸福而如此无所顾忌！</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">这是汉朝时期，估计在此前的几百年间美女卖酒还是有的，不过一定是由地位很低下的人家来做。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">后来还有：</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">《玉台新咏》中的一首诗《羽林郎》：</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">……</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">胡姬年十五，春日独当垆。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">长裙连理带，广袖合欢襦。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">头上蓝田玉，耳后大秦珠。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">两鬟何窈窕，一世良无所。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">一鬟五百万，两鬟千万余。</SPAN></FONT><FONT size=3><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">…</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="COLOR: blue"><o:p><FONT size=3> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="COLOR: blue"><FONT size=3><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">一个酒家的女儿应该是日常没有盛装到这种程度的！那么合理的解释就是，故意盛装来招揽客人！</SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="COLOR: blue"><o:p><FONT size=3> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="COLOR: blue"><FONT size=3><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN><</SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">羽林郎</SPAN><SPAN lang=EN-US style="COLOR: blue">></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">·作品作者：</SPAN><SPAN style="COLOR: blue"> </SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">寇衡</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">《世说新语》中也有记载：竹林七贤的阮籍邻家女人长得好看，当垆卖酒，阮籍经常和朋友经常去喝酒，喝醉了就在女人身边睡着了。当然没什么不轨举动。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">到了唐代也有，不过不是良家女子卖酒了，像是陪酒女郎性质的了。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">李白的一首诗《金陵酒肆送别》：“风吹柳花满店香，吴姬压酒劝客尝。”</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">后来像是“女校书”薛涛侍舞陪酒</SPAN><SPAN lang=EN-US style="COLOR: blue">----<o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">明清是最重视贞洁名声的，可以做招牌招徕的都在烟花柳巷了。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><FONT size=3><SPAN lang=EN-US style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="COLOR: blue; FONT-FAMILY: 宋体; mso-ascii-font-family: Times New Roman; mso-hansi-font-family: Times New Roman">随着历史的发展，美女做为招牌的情况越来越少，断断续续的就到了清末民初，三四十年的的上海滩则又开始出现名伶们的浮世绘影了。</SPAN><SPAN lang=EN-US style="COLOR: blue"><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="COLOR: blue"><o:p><FONT size=3> </FONT></o:p></SPAN></P> <P><FONT face=黑体 color=#09f738 size=6>古今同理。</FONT></P><P><FONT face=黑体 color=#09f738 size=6> </FONT></P> <BR><IMG src="/attachments/Upfiles/200782475727115.jpg"><BR><BR>
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